For the past years, Ajover-Darnel, through its DARNEL brand, has led a campaign called “Somos Útiles” [a play on words in Spanish meaning “we are useful” and “we are school supplies”] that aims to make consumers aware of the importance of recycling disposable products, including EPS (Expanded Polystyrene).
The purpose of our campaign is to collect the greatest amount of disposable material in places that produce large amounts of waste and transform it, through an industrial process, into school supplies. To achieve our objective, Ajover-Darnel joined forces with different Colombian foundations and companies, such as Fundación Corazón Verde, Olímpica, and Piscilago – Colsubsidio, to place recycling centers. At these centers, we educate the employees to keep recycling and give disposable products a second life.
Thanks to this alliance, we recovered 2,200 kg in just 3 months. This later became 2,200 school supply kits, which were donated to schools throughout the country. The campaign proved that our products are recyclable and that if recovered correctly, they can be transformed into useful products.
Ajover-Darnel is committed to working with our customers and any groups that may have similar initiatives that seek to protect our environment.